Bob is a veteran marketer, social scientist and statistician who develops research programs to help organizations more deeply understand their target audiences. He has partnered with marketing managers and senior executives at some of the world’s largest companies and leading nonprofit organizations to develop brand, communications, and operations strategies that are built on a foundation of solid market data and insights.
He has held senior and management positions at IBM, where he managed all worldwide brand image and strategy research, and with such market research consulting groups as Yankelovich Partners, RONIN, and KRC/Weber Shandwick. He has written hundreds of surveys and conducted hundreds of focus groups and interviews with broad audiences in 30 countries. He has contributed to more than a dozen scholarly publications on social psychology and research methods, and was principal investigator for The Wallace Foundation Studies in Building Arts Audiences.
Bob holds a PhD in social psychology from Princeton University and completed the postdoctoral program in quantitative analysis at New York University’s Stern School of Business and Graduate School of Arts and Science, where he has taught graduate statistics. He currently teaches in Columbia University's applied analytics master's program.