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In the book series Wallace Studies in Building Arts Audiences, Bob Harlow and his team identify key factors enabling four arts organizations to engage audiencesRead the case studies
Bob Harlow explains how recruiting practices for online panels impact data quality in ESOMAR's Research World
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Bob Harlow Research and Consulting LLC brings together in-depth market understanding and the highest quality quantitative and qualitative research expertise and execution to identify what matters most to your target audiences and how to engage them.We are research experts with a focus on results and impact, who bring years of experience partnering with marketing managers, market researchers and senior executives at some of the world’s largest companies and leading non-profit organizations to build brands, target offerings, and design effective communications supporting them.
We develop customized research programs to support decision making drawing from a wide array of research methods—from in-depth interviews and focus groups to surveys and multivariate statistical decision making models. We offer full-service research programs and individual research services.