Do you know what your brand stands for—
how customers and prospective customers see
and compare it to other leading brands?
Using a variety of research techniques, We interact
with members of your target audience to learn how
they perceive your brand and what really drives them
to choose one brand over another—whether they are
making a purchase decision, or those important first
steps of visiting your website or picking up the phone.
Brands derive much of their value relative to what other
brands offer, so we take a close look at other brands in
your industry, identifying where they succeed and where
they fall short, and which brands are building momentum
and how. That holistic approach enables you to identify
and seize new opportunities in the marketplace.
Relevant research techniques may include group or
individual interviews if the objective is a first exploration
of brand image or brand extension opportunities, or to
identify the emotional drivers of brand choice. We also
conduct surveys that provide trackable measures of brand
stature, which have been used to develop and refine brand
strategies, and to measure progress against objectives.