Bob Harlow (2015). Taking Out the Guesswork: A Guide to Using Research to Build Arts Audiences
A primer on using research such as focus groups and surveys to learn about audiences, develop more effective promotional materials, and evaluate audience-building initiatives. The guide details how to carry out the research effectively, supplemented by case examples of arts organizations that used research to cultivate new audiences and strengthen bonds with current attendees.
Bob Harlow (2009). The Pitfalls of Recruiting for Online Access Panels, Research World.
Not all online surveys are the same, and this paper selected as a “best of” by ESOMAR and published in Research World demonstrates how some online panel recruitment methods lead to lower-quality data that hampers the ability to derive meaningful insights.
Bob Harlow (2014). The Road to Results: Effective Practices for Building Arts Audiences
Bob Harlow and Cindy Cox Roman (2016). Converting Family into Fans: How the Contemporary Jewish Museum Expanded its Reach
Update: B0b Harlow (2020). The Contemporary Jewish Museum is Now Also a Family Destination
Update: Bob Harlow (2018). Research and Self-Reflection Help Strengthen Community Ties
Bob Harlow and Tricia Heywood (2015). Getting Past “It’s Not For People Like Us”: Pacific Northwest Ballet Builds a Following with Teens and Young Adults
Update: Bob Harlow (2018). Showing Young People They Belong at the Ballet
Bob Harlow and Tricia Heywood (2015). Opening New Doors: Hands-On Participation Brings a New Audience to The Clay Studio
Update: Bob Harlow (2019). A Range of Opportunities Brings New Audiences to Decades-Old Ceramics Studio
Update: Bob Harlow (2020). New Media Gets New Audiences Into an Old Art Form
Bob Harlow and Cindy Cox Roman (2014). Someone Who Speaks Their Language: How a Nontraditional Partner Brought New Audiences to Minnesota Opera
Update: Bob Harlow (2020). Ambassadors, Advice and Strategic Discounts Bring Newcomers to Minnesota Opera
Bob Harlow, Tom Alfieri, Aaron Dalton, and Anne Field (2011). Attracting an Elusive Audience: How the San Francisco Girls Chorus Is Breaking Down Stereotypes and Generating Interest Among Classical Music Patrons
Update: Aaron Dalton and Bob Harlow (2017). Traveling a Long Road: A Decade of Efforts To Cultivate a New Audience at the San Francisco Girls Chorus
Bob Harlow, Tom Alfieri, Aaron Dalton, and Anne Field (2011). Building Deeper Relationships: How Steppenwolf Theatre Company Is Turning Single-Ticket Buyers Into Repeat Visitors
Update: Bob Harlow (2019). For Steppenwolf Theatre the Connection’s the Thing
Bob Harlow, Tom Alfieri, Aaron Dalton, and Anne Field (2011). Cultivating the Next Generation of Art Lovers: How Boston Lyric Opera Sought to Create Greater Opportunities for Families to Attend Opera
Bob Harlow, Tom Alfieri, Aaron Dalton, and Anne Field (2011). More Than Just a Party: How the Isabella Stewart Gardner Museum Boosted Participation by Young Adults
Update (Anne Field and Bob Harlow). The Party’s Still A Hit: The Isabella Stewart Gardner Museum Builds on Its Millennial Momentum
My academic career is behind me but laid the groundwork for my interest in research methods and in finding patterns in large and diverse data sets. Here are just a few of the articles I published back then.
Robert E. Harlow and Nancy Cantor (1996). Still participating after all these years: A study of life task participation in later life, Journal of Personality and Social Psychology.
Robert E. Harlow and Nancy Cantor (1995). To whom do people turn when things go poorly? Task orientation and functional social contacts, Journal of Personality and Social Psychology.
Robert E. Harlow and Nancy Cantor (1994). Social pursuit of academics: Side effects and spillover of strategic reassurance seeking, Journal of Personality and Social Psychology.
Tory Higgins, Ronald S. Friedman, Robert E. Harlow, Lorraine Chen Idson, Ozlem N. Ayduk and Amy Taylor (2001). Achievement orientations from subjective histories of success: Promotion pride versus prevention pride, European Journal of Social Psychology.